Todd DeNoyer

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Twitter – @QwikCutSports

Todd DeNoyer is the Founder and President of QwikCut Video & Analytics. 

Over 25 years ago, Todd began taping football games when he was hired as an assistant for a high school football program.  After 7 years of coaching and officiating both football and basketball he began to see the need for professional video for both high school and youth teams.

QwikCut  is an affordable video analysis platform designed to elevate game performance and allow coaches to store, share & and analyze their game film.

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Learn about all the ways QwikCut can help you and your team as you listen to this episode with Todd DeNoyer, Founder of QwikCut Video & Analytics.

What We Discuss with Todd DeNoyer

  • The features and price point that make QwikCut so compelling
  • Coaching football and basketball during his college years
  • Why he liked coaching basketball the most and playing football the most
  • Helping kids learn the game as an official
  • The joy of knowing you made a difference in the life of a kid
  • Starting his coaching career as a freshman football coach and being asked to film games
  • Getting his family involved in the early days of his business by getting them out filming games
  • Making the decision to build his own QwikCut Platform rather than using his competitors as he had done previuosly
  • How his son’s roommate from University of Central Florida became the lead developer on the technology side of QwikCut
  • The challenge of convincing his wife that QwikCut was a good idea
  • The ease of use with QwikCut’s interface
  • The accuracy of QwikCut’s basketball statistics and how their process works
  • Using statistics to help you win more games
  • Exchanging game film using QwikCut
  • A player’s experience with QwikCut
  • How an AI camera works and the benefits of using one to film games
  • The old days when the person filming a game might say something they would regret

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[00:00:00] Mike Klinzing: Hello and welcome to the Hoop Heads Podcast. It’s Mike Klinzing here with my co-host Jason Sunkle tonight, and we are pleased to welcome to the podcast tonight, the founder of QwikCut Video Analysis. Todd DeNoyer.  Welcome to the Hoop Heads Pod. We are excited to be able to have you on want to be able to share with our audience of coaches the tremendous services that you guys have available at QwikCut. And we’re going to start off the podcast tonight by just giving you an opportunity to share with coaches. What makes QwikCut so unique, why you feel like it’s an excellent value proposition for the basketball coaches that are out there in our audience.

Now we’re going to dive into a little bit of the backstory of how you came to get it started and the sort of the Genesis of the business, but let’s start with giving people an idea of what QwikCut is all about.

[00:00:49] Todd DeNoyer: Sounds good. Well, we are a video and analytics platform and available anywhere in the world.

Anybody who can connect to the internet, we have all of the same features as our competitors. And the biggest difference that we bring to the table is we’re about half the price and in some cases, 70% of the price. So not only do we manage all of the features, but we also have features that they don’t have.

You will never have to delete video with us. We have an archive feature that if there’s past seasons, that you’re not watching that you want to archive those seasons don’t cost against your storage and you can always unarchive them to get access to them, to them at a later date. We also have the ability with our mobile app to stream games.

Or to upload live. And we’ve also built in a photo library so that we can have the athletes have all of their media in one spot from all their video clips, all their highlights, all their photos and any video that was taken with a cell phone, whether it’s practice or whether it’s the, the, the bus ride over to the big game or the team dinner, all that stuff can be captured, kept on the platform.

Any college coach can access players’ highlights. And so we have everything that our competitors have, but at half the price.

[00:02:13] Mike Klinzing: Where can people go to find out more about the service and then we’ll dive into a little bit of your backstory.

[00:02:21] Todd DeNoyer: Okay. and make sure you spell it correctly.

It’s  Q W I K C U T. Or you can give us a call in the office. We’ve got a bunch of people working around the clock here. We also offer a complete stat breakdown service for all sports. And so if you’re used to having a hudl breakdown your film for you, we also do that as well at a cheaper price.

[00:02:52] Mike Klinzing: All right. So let’s go back in time to talk a little bit about your athletic background. I know you’ve been a coach. I know you’ve been an official. Just tell us a little bit about your childhood growing up and how sports became such an important part of. What you do now,

[00:03:09] Todd DeNoyer: My dad was a parochial school teacher.

We had keys to the gymnasium and we lived literally 25 feet from the school. And so we were in the gym constantly. I’m the oldest of four boys. All four of us played football, basketball, and either tennis or baseball in the spring time. So sports was always something that was a part of our lives, had the privilege of going to a private school and a.

We won state in football and basketball. My senior year my brother won state his senior year and my youngest brother also won state his senior year football and basketball. So I went to college. Yeah. Yeah. And I went to a small college where my first priority was being able to play sports not so much the education, but I wanted to be able to play football and basketball for another four years.

And went to school to be a pastor and was sent to Florida and they happened to have a high school that opened up right across the street from the church. I went over there, immediately asked if I could coach and offered to do stats or whatever. I didn’t care if I got paid, but I just wanted to be around football and basketball. I was hired as a basketball coach that first year, and then hired as a football coach. And I did that for seven years along with coaching youth football, youth basketball, youth baseball as my kids grew up.

[00:04:38] Mike Klinzing: Do you have a favorite in terms of wanting to coach or maybe an age level, thinking about coaching your own kids, was there a particular sport that you liked better than the others from a coaching perspective?

And then was there an age group that you liked better than another.

[00:04:51] Todd DeNoyer: I would probably say basketball was my sport for coaching. I just was able to see everything on the floor and con. And help kids get better. Football’s a little more challenging. I probably enjoy playing football more, but from a coaching perspective, there’s just so much more.

And I was on the offensive side of the ball for a football, but basketball. I really enjoyed that. And while I was coaching, I was also officiating.

[00:05:20] Mike Klinzing: Alright, officiating. That is the job that every time I’m at a game. And I think about what those officials have to go through. I’m always amazed that there are guys and gals out there that want to put on that Stripe shirt and want to put a whistle around their neck and go out there and officiate.

And I know that you talked to a lot of officials, they give. The same answer that a lot of coaches give is that the sport was so important to me. It was such a big part of my life that this is a way for me to stay involved in the game. And it’s a way for me to give back. And it’s a way for me to be involved in it.

What’s your perspective on why you decided to become an official and then what were some of your experiences like as an official while you were doing.

[00:06:07] Todd DeNoyer: I would agree a hundred percent being around the game and knowing that you’re going to make a difference not in a bad way, hopefully but in a good way that you’re making the correct calls and, and helping the kids along.

I like teaching the younger kids and being able to help them and talk to them on the floor. The older kids don’t want to hear what you have to say. You’re out there just to officiate, but the younger kids, you can take the time out and explain why you called traveling or a double dribble or, or an illegal screen or something of that nature.

[00:06:38] Mike Klinzing: True. I think when you watch a good official. Reffing a youth basketball game. They do take the time when they make a call and they’ll walk over, maybe put their hand on a kid’s shoulder and just say, Hey, here’s what I saw. Here’s maybe what you could do differently. I think in a lot of well-run youth leagues, you oftentimes have the referee and the coaches sort of working together to make sure that the kids are not only playing the game, but also learning the game, which we know at a young age is super important. It sounds like that was the kind of official that you were, which I think at the youth level, we need more of those kinds of officials that are willing to take the time to be able to not only referee the game, but also to be able to teach the game. And with your background, both in coaching and officiating, obviously those two things dovetail nicely, and you were able to help the kids that you were out there on the floor with.

When you think about your time as a coach, What was your favorite part of, and you can take it with any sport or maybe we just want to zero in, on basketball here, but what was your favorite thing about coaching? Did you like the strategy? Did you like the relationships with players? Did you like the X’s and O’s what part of it really was something that spoke to you?

[00:07:58] Todd DeNoyer:  I think it was bonding with the kids and then watching them. You know, from having that visual of the first day of tryouts and seeing what they could or couldn’t do, and then watching them come together as a team and knowing that you’re a role model for them. I mean, it’s been 20 years since I’ve coached and I still run in the community.

I got kids come up. Hey, coach, how you doing? And. That is just an incredible feeling, knowing that you made a difference in their life, not just on the court, but off the court, that they could come to you into your classroom and talk to you about challenges that they were having in their lives. That was probably the most meaningful part, but I ain’t gonna lie.  I like to win.

[00:08:47] Mike Klinzing: Yes, I would agree. And I think that’s one of the things that. When we talk to coaches here and we spend a lot of time talking about developing the right culture and using the sport of basketball, to be able to have a greater impact than just not a kid’s ability to shoot a jump shot or be able to execute a particular defense or offense or whatever it might be.

And we’re talking about coaches from the grassroots AAU level, all the way up through college and professional coaches, and they all talk about similar things in terms of. I’m doing and I’m teaching more than the game, but ultimately, as you said, coaches like to win. And I think that’s where you start to have this connection between the two or you have somebody who yes, you, you start to see that there there’s a connection between building good relationships with players and then being able to get the most out of them.

And I think that’s one of the ways that coaching has shifted. Over the last 25 or 30 years. When you think about maybe coaches that you grew up playing under a lot of times, it was just you do it because you do it. And that relationship piece that you mentioned being important to you, wasn’t always looked at the same way in the past.

And I think it’s interesting just the way the coaching profession has changed and has sorted to has evolved. So. You have that relationship piece being a much bigger part of it? I think a lot of coaches just like yourself would say that those relationships that you’re able to build with players are really important, that are things that drive them as a coach.

And I also feel like a lot of these things that we do as coaches that improve the lives of our players and help us to build relationships with them also helps us. To win games. It’s a better way to connect and reach our athletes. And ultimately, as coaches, look, it’s a lot more fun to go home after a game that you’ve won, as opposed to a game that you’ve lost.

And I don’t care what the level is. You can be coaching a third grade team, or you can be coaching an NBA team. When you lose as a coach, you replay that in your mind over and over and over and try to figure out what could I do differently. And obviously now, With film and this where QwikCut comes into it, film allows you to be able to go back and process and see, and look at, Hey, what is it that we’re doing when you think about.

Video the way it used to be when I was playing and it was VHS and the coach sitting there with the remote control and trying to rewind and going two minutes past the clip that they wanted to see. And then you end up watching the same thing, like 14 times. And by the time you get to you’re like, oh, I can’t even imagine.

So tell us a little bit about how the idea for quick. Comes into your mind. Obviously you have a background for those people. Maybe don’t know your entire story. Maybe tell us a little bit about your previous business around video, and then add how that kind of led to the marriage of video with your passion back background of passion for sports.

[00:11:47] Todd DeNoyer: Well, when I got hired as a football coach, they told me because you’re coaching freshmen, you’re going to be our video guy on Friday nights. And that was back in the VHS days. The big old camera’s resting on your shoulders. No tripods. And I was kind of like, well, whatever, I don’t care. I’ll learn how to film.

And I like technology. And so I started filming games the next year I had some of the varsity assistants said to me, Hey, why don’t you start filming our pop Warner games on Saturdays started doing that. And that, that led to doing six different fields every Saturday. And I was sending my kids out when they were beyond playing Pop Warner.

And today, we this last football season, we were covering almost 80 fields on a Saturday. It was about 700 teams. And. I always liked videotaping Friday night, if it’s going out to eat or, or going to a movie I’d much rather go film a football game. And so I just loved being around basketball, football.

And so we started filming all of these sports from rugby to lacrosse to soccer and you name it. We cover it all now. And it was probably about four or five years ago. I made everybody. It was a mandate. If I was going to shoot your sport, your game, they had to have a Hudl account. I wasn’t going to chase around DVDs like I had done in the past or chase around VHS tapes.

And so when, when Hudl came out, I was like, man, this is awesome. And They, they moved their pricing from $99 to $400 in a year, a year’s time. And none of the club teams I was shooting for, were going to pay the $400. And I just assumed they wanted to get out of the youth market. And it was at that point I said, man, if, if I’m going to keep videotaping, I’ve got to have my own plan.

And so we started to build their own platform back in 2017 and we started with football and we knew that if we were ever going to get into the high school football scene, we also are going to have to have basketball, soccer, lacrosse, tennis, hockey, field hockey. And so we started building out all of those platforms.

We realized that basketball is bigger than football. When it comes to the amount of teams at the high school level, cause you got boys and girls, and then you’ve got a whole bunch of high schools that don’t have football. And so we realized the importance of basketball. We made sure that our basketball platform was better than our competitor and at a much better price.

[00:14:20] Mike Klinzing: Okay. So question for you, you’re videotaping and you’re dealing with video. It’s a long way, or at least it seems like a long way. For me, someone who maybe doesn’t completely understand the technology of what you’re doing and how you’re doing it. It seems like it’s a long step from dealing with the video on someone else’s platform.

And I can do all the things that I can do with that platform versus now I’m going to build the platform. So how much of that knowledge did you have? How much of it did you have to. Hire out or consult. Just tell us a little bit about the process for going from the idea of, we have to build a competing platform to, Hey, we’re actually building that competing platform.

[00:15:04] Todd DeNoyer: Just so happened that my son was attending UCF and his roommate was in the computer science program. And so I’m hanging. With those guys. And cause they were shooting video for me. He had a bunch of his buddies shooting video for me and his roommate started building some apps for. And so I knew that I had an avenue to go to.

I found out that UCF has to, their seniors have to do an exit project. So a senior exit project. So I went and pitched the idea of building a platform and being able to connect it to our quick box. So we had built our quick box before we built our platform. And our quick box was I recognize a major problem.

Friday nights after the football games were over, everybody would bring their SD cards over to my house and I would be up all night uploading video. And then on Saturday, all the youth football games, I’d be uploading all night on Saturday night and the internet wasn’t fast enough. So I had this, another senior exit project.

They built me a box where I could upload live at the game. So that got built. And then the next step is what we need to have a platform now. So we know where to load it to our, upload it to, and so pitch my project to the seniors. I had four seniors come up to him and say, Hey, we’re interested. And then we got started in February of 2017 and I had one of those four students was just.

An absolute genius when it comes to computer programming. And I did everything I could to keep him after he graduated, but he was just a hell bent on going out to out to California and, and working out there. So I could, I couldn’t keep him around and I was able to. My son’s roommate full-time and he’s still to this day, my lead a technician and just is, is just, I don’t know if you’ve been around programmers, but you know, programmers can be a different breed.

They’re up all night and they just sit in front of a computer and hard to sometimes have a conversation. Well, my lead guy is just a sports. And as normal as can be and just works at an extremely fast pace. And so in a, in a little, over three years, we’ve got every platform stats built out. It’s amazing.

[00:17:30] Mike Klinzing: What was the biggest challenge as you went through the process? What was the hurdle or two, maybe that you ran into something that took you either longer to figure out how to do it, or maybe it was just a piece that we really want to have this. We can’t quite figure it out. What was the biggest.

[00:17:48] Todd DeNoyer: Well, I was teaching full time to pay the bills.

My wife’s a nurse, so she’s working full time to pay the bills. And every dime we made on our video business was paying our developers. And we did that. Busted our hump for probably four years. Didn’t take a dime and the biggest challenges listening to my wife or trying to convince her, I’m trying to convince her, Hey, this is going to pay off someday.

[00:18:15] Mike Klinzing: Yeah, I can imagine that conversation I’ve had, I’ve had similar

[00:18:19] Todd DeNoyer: conversations when you’re up all night, Friday night and Saturday night for 10, 12 weeks of a football season and not collecting a dime. That’s tough.

[00:18:31] Mike Klinzing: Absolutely. And there’s no question about that. And when you’re trying to start something new and you have this vision that you believe in, but it’s hard to.

See those results. You’re not seeing necessarily the tangible results showing up in the bank account that can be for sure, a difficult conversation. So as you got this thing built and you start looking at the kinds of features and the things that you want it to do, what are some things that you tried to build into it that are unique, different?

Easier to use things that you feel like right now are features that any coach who goes on there is going to be like, wow, this really works well for what I’m trying to do. Are there any features that stand out?

[00:19:17] Todd DeNoyer: I would just say the whole user interface is a lot easier than what they’re used to similar in a lot of cases and an easier I had the ability to go to into different high schools and show them how to use Hudl and get the full you know, the full extent of their features utilized by coaching staffs, because a lot of them were just watching the video.

They weren’t doing anything. Watching video. And I try to show them there’s so much more that you can do from telestrations, annotations to playlists, to just a lot of different things. And so I knew Hudl’s so well, it made it a whole lot easier to communicate to my developers. This is the way I want it.

I want it different in some cases. And in other cases, I want it very similar.

[00:20:05] Mike Klinzing: Yeah, I could see where the familiarity with something that is already in existence gave you the ability to go to your people and say, Hey, this is what this needs to look like. This is what it needs to function like. And here’s a couple areas that we can tweak and really improve and get better on.

I think one of the things that this’ll speak to my naivety as through this through this process, I remember when I first started hearing about Hudl and crossover at that point, my last year coaching, I think was. 2009 when I was coaching at the high school level. So we were just sort of in the DVD era.

With video. And so I never had coached at the high school level with Hudl or crossover or any of that. So I remember when I first started hearing about these services and I was like, man, these algorithms, these algorithms are awesome that they can just go in and how do they track every single player and get all their stats like that.

It’s just amazing that these computer programmers can get all this stuff put together and little did I realize that it was human beings? Statting this. And I had no idea. Like honestly, when I first heard that I was like, man, that’s you gotta have a lot of people. I thought it was just the computer algorithms that were figuring all this out.

So just talk a little bit about that process of onboarding. Human resources to be able to do all the stats. What kind of training that takes and just, just tell us a little bit about that process sort of in the background that maybe a lot of coaches take for granted. Yeah.

[00:21:34] Todd DeNoyer: It just, so COVID was probably the best thing that could’ve happened to QikkCut. I had coaches sitting at home. Willing to jump on a zoom and just watch what we were building. And it wasn’t fully built at that time, that first summer, but we’re on lockdown and people were bored. I was running seven to 10 zooms a day, seven days a week all summer long. And it was great.

But then things just started falling into place. I always tell people, man, I can only credit God with this being built. It’s not my business acumen. I can guarantee you that. And, and it’s just having the right people cross my path at the right time. We had a, a gentleman that was switched over to QwikCut the first year and just so happened to have a son that’s a professor overseas, a 13 hour difference and at a university where he has enough time to head up our.

Platform. And so he heads up our stats, hired people from the Philippines, from India, from South Korea. And so it just worked out great. He took, took the bull by the horns. Drew up all the training and, and, and the hiring process. And I think we’ve got close to 200 basketball teams this year that are using stats.

And so that’s a lot of games every week for us to stat. And one of the things that I really wanted to make sure is that we were as accurate as possible. And I kept hearing people bark and complain about our competitor the stats not being accurate, whether it w it didn’t really matter what sport it was, they weren’t accurate.

And so we built in some safety measures and, and that they don’t sometimes they’ll fail on us. It’s cause you’re dealing with humans. But that’s one thing that we’ve heard back from our customers is that the accuracy is phenomenal.

[00:23:42] Mike Klinzing: Okay. Two questions, right? How long does it take to train someone who’s not familiar with that particular sport, whether it’s football or basketball, how many hours of training does it take to get them to be up to speed, where they can do the type of quality job that you’re looking for on a stat.

And then number two, once they have that training and let’s say they have a 32 minute high school basketball game, how long does it take them to stat that entire game?

[00:24:10] Todd DeNoyer: Well, we are on the cusp of doing something really different when it comes to stats. We’ve already introduced it for football. We offer an advanced breakdown and a basic breakdown.

So it’s a little more complicated to answer your question, unless you understand that we have two different levels of stats. So for football, Our competitor will have. I think it’s like 14 columns of data, which we offer as our basic package. We also offer an advanced. Package which has over 40 columns of data.

So for football, we’ll stat your team stats, but we’ll also do all of your individual stats. So how many yards after the catch, how many carries, who made the tackle, who got the sack, who how many people got on in, on that sack? What we’re doing the same thing for basketball this year.

And so we’re beta testing it with think six schools, we’re doing an advance. List of stats that we’re, we’re experimenting with our statisticians to make sure that they can register. Did your, did the guy that you’re defending score on you? Okay. That’s going to be a stat. How many times did you get scored on that?

Gets a little subjective. And so We’ve got a bunch of things like that that are, are, are, are in the works this year. I would say an average game, high school boys basketball is going to be static in a quicker amount of time than a girls basketball girls have more stats than, than the boys do.

Typically so it takes probably an hour and a half to do a basketball game.

[00:25:46] Mike Klinzing: So when a coach uploads that video game, Videos uploaded right from the site gets to you. How slow, how quick is that turnaround? When does the statistics back?

[00:25:58] Todd DeNoyer: All of our sports, we offer a 12 hour turnaround time and we offer a 24 hour turnaround time.

But truthfully, if you pay for the 24, you’re getting it in about 12.

[00:26:07] Mike Klinzing: Makes total sense. Do you see, as you’re looking at all these statistics from a basketball standpoint, are there, have you, have you dove into. The impact that certain statistics have on winning and losing games. Is that something that you guys are looking at?

[00:26:28] Todd DeNoyer: Yeah. As, as we continue to advance our stats you know, we’ve got formulas for that. Take a lot of different stats into perspective so that a coach can really get a zero in on any point of any part of the game. Can, can zero in on any athlete. One of the things that we do differently is we don’t round up around, down for players, man.

We try to be exact and, and that gives you a rates per minute, exact so you can say, well, this guy has been averaging three rebounds every minute or 1.3 rebounds per minute. Now, if I’m looking at my eighth man, and I’m looking at my, one of my starters, I can start looking at those rates per minute, and I can get a pretty good idea who who’s contributing and who’s not who needs more playing time and who doesn’t.

I can also look at stats based on who’s on the court. Who’s who, which five are the most productive. That that is extremely helpful because you know, the best athlete may not be contributing to the team them. And so being able to look at the stats with an eye of, I want to win what’s going to give me my best winning percentage w which, which rotation which players and that’s what stats are going to help you with.

[00:27:48] Mike Klinzing: Yeah, that’s really, I think, valuable data when you start looking at the on-off numbers and the different lineups, and obviously that’s something that’s come to the NBA first and then trickled down to college basketball, and eventually now until high school basketball. But it’s really interesting when you go and you start watching a game and you look at, okay, this players on the floor and the team starts to play well and always seems to play well when this particular player is on the floor.

And then you have other players who maybe seemingly are more talented or more gifted and know. When they’re on the floor, the team doesn’t perform in the same way. And I think if you go back again, 15 or 20 years ago, there were a lot of coaches that maybe intuitively thought that or thought that they saw that, but there was no real impure empirical way to be able to, to prove it.

And now the fact that you can actually have some numbers that you can put that data out there. That look when this five is on the floor. We’re whatever we’re plus 25 points over the course of the last three games. And that makes a difference. When you start trying to make a decision about who’s going to play, who’s not going to play, who should be getting more minutes, who should be getting less.

It’s just interesting and amazing to me that all this stuff can be available to you in. Such a short period of time, especially again, for myself growing up in that VHS era and thinking about what it was like to try to even watch a game and learn anything from the film. It was such a tedious process.

You look at what it is now. I know we’ve had Todd, it’s funny. We’ve had coaches on here who are my age, whatever. I’m 51 now. And they talk about the early parts of their career, where they had to do the film exchange and they get the VHS tape and you’d have to go and drop it at the FedEx or you go and you drive somewhere to meet somebody and exchange films, and then you’d get the film and it wouldn’t work.

You know, the, the cassette would be all messed up or the tape inside the inside the video cassette itself wouldn’t work. Or you just, I mean, it was a night. And now what we’re able to do and what you guys are able to do with this, and to be able to provide this kind of service for coaches, it just makes things so much more efficient.

Now we talked to a lot of coaches and I’m sure you find this too, is that because it’s so much easier to watch Phil? I think coaches probably watch a lot more film now, not in terms of the amount of time they spend, but just maybe when they’re scouting at opponent, they watch four games of tape in the past they might only watch one.

And so just that ability to be able to do that. To me, it’s just tremendously valuable and it makes it easy. My son is playing in a high school this year for the first time, his games are all being videoed and for him to be able to watch those games. So for me to be able to sit and watch those games with him and point things out, whereas before you could only talk anecdotally like, oh, you remember this play?

And maybe I, maybe I remember it one way from the stands and he remembers it another way during the game. And then you’re trying to figure all that out. And now you can just sit and you can watch the video. And it makes things way, way more efficient. I just think that that service to me is just, it goes without saying how valuable that is in terms of seeing those trends and be able to see what you do out of the court.

When you talk to coaches, what are some of the feedback. That you hear from coaches because a lot of people, obviously, since you’re new and you’re a competitor that I’m assuming that a lot of the coaches that we have on QwikCut have switched over from Hudl. So what do you hear from them in terms of what they like about the service beyond?

Obviously the price point is tremendously better, but just in terms of the service itself, what are you hearing from the coaches that are using.

[00:31:43] Todd DeNoyer: Well, the nice thing with our service. When you call, you’re going to get somebody on the phone immediately during during business hours. And that’s usually from eight to eight, you’re going to get somebody on the phone when you call that doesn’t happen with our competitor.

Our user interface is a lot more user friendly. And we hear that from coaches all the time. Probably the biggest hesitation for coaches to even look at us is Hudl allows there’s so many people using Hudl that exchanging game film is, is super easy, especially with football. Even with basketball too.

We’ve made it extremely easy to exchange with Hudl users or whatever platform they’re using. Whether it’s Google drive or whatever Dropbox, any of that can get uploaded to our platform in sec. And, and so we’ve made it really easy. You guys probably are aware I’m 54. I talk to coaches all the time that just aren’t tech savvy.

And so you know, they you’ll ask them what browser they’re using and they have no clue what you’re talking about. Absolutely. And so they’re a bit challenged, the younger coaches, they get it and they’re like, man, why aren’t more people switching.

[00:32:53] Mike Klinzing: All right. So just for those coaches who are tech averse. Give us an example of, let’s say that I’m on QwikCut and I need to get film of a couple of my upcoming opponents and those upcoming opponents have their film on Hudl. What does that process look like for the coaches on QwikCut to be able to access their opponents film on Hudl? Or just tell us a little bit more, go into a little bit more detail on that process.

[00:33:19] Todd DeNoyer: Okay. So you would send a request to. Hey, I’m looking for this game and this game on these dates against these guys, can you please send these to me? And in that exchange that’s sent to them. There’s also instructions on how to download a game. Now, basketball is easy. It’s one clip. The entire game is in one clip.

So they hit the download button. They get an email with that download link. They forward that email to me, I can do a right click on that link. Copy the video URL. And I just paste that video URL in quick. Cut. Our system will automatically download it and upload it behind the scenes. So if you can copy and paste, you can move film from any platform into our platform.

And it takes about 60 seconds on the back end for it to download and upload. It’s that simple. So you can do a one-way exchange. So if I want to send film to a Hudl user, I simply download, I get a link to my email and I forward that email on to them. If they’re already using QwikCut, I can send it to them, right.

To the platform. Boom, boom, booms to, I think it’s three clicks with a mouse.

[00:34:39] Mike Klinzing: Yeah, it doesn’t get much easier than that. That’s super, super easy in. As you said, it is interesting to talk to coaches and you have some who are tech averse and they end up hiring a young coach on their staff and just spoonfeed me this stuff, just like you were the video guy back in the day, right?

You were the young guy who was interested in it and was willing to fiddle around with the camera and figure it all out. And somebody else just said, just show me that finished product. There, there is, there is a lot of coaches that are out there, although I think. Again, as the years go on here, those coaches are becoming less and less and more and more people are obviously becoming more comfortable at least with the basics of interacting with technology.

And of course we know that players are very tech savvy, and they want to be able to see their film, whether it’s on an iPad, whether it’s on their phone, they want to be able to have instant access to it. Just like they have instant access to everything else in their world. So from a player perspective, How does QwikCut work well for the players on the team.

We’ve talked a little bit about it from the coach’s perspective, from a player perspective, just give us an idea of what that’s like.

[00:35:52] Todd DeNoyer: It’s identical to what they’re used to. They can build highlights. They, they can send off their highlights. They can send off games. There’s a place for the coach to gather all of their recruiting information from their parents’ names, their, their Twitter feed, their Instagram feed.

They can have all the coaches can gather all of that information and send that off to any coach that they have contact with. And so it, there’s nothing different between us and our competitor.

[00:36:22] Mike Klinzing: You have, I’m just curious. Do you have college coaches coming to you yet at this point? Looking for film of certain players or teams that they might be interested in recruiting or recruiting from.

[00:36:34] Todd DeNoyer: Yeah, it’s, basketball’s really different in comparison to other sports when it comes to recruiting club basketball, AAU basketball, playing in tournaments, that coaches can go to a high level tournament and see every athlete that, that ever think about recruiting at that tournament.

And so they can watch. They’re already on their radar. And so they can watch them in person over the summer. And when, when we don’t have these COVID restrictions or the NCAA restricts. So that’s different. Whereas like football, they want film, they need film. They’re gonna wanna look at you know, they’re gonna use a film service in in addition to using the film from QwikCut or from Hudl.

[00:37:25] Mike Klinzing: Have you had any luck breaking in with Organizations to film their games or tournament organizers. Is that an avenue that either you’ve started to explore or maybe something that you’d explore in the future?

[00:37:38] Todd DeNoyer: Baller TV? I don’t know if you’re familiar with them. I am. Yes. Yeah. Okay. So they’ve kind of cornered them.

Yeah. On a lot of the big AAU tournaments. And I don’t necessarily want to get into that. Or as far as a company, I don’t want to offer that those services. So there there’s every national youth tournament has their championships in Florida, basketball, volleyball, football.

Karate baseball soccer there. They’re all in central Florida. Everybody wants to come to Disney. So right in my backyard, I’ve got all of these national youth championships every year. And so we’ve got plenty of work right here for us as a video company.

[00:38:26] Mike Klinzing: Yeah, absolutely. I can only imagine that you have plenty of things that you can be doing without doing that.

When you look forward into the future, what are some things that maybe you’re working on that you want to share that you can share? What do you see coming down the road in terms of maybe things, analytically that you’d like to do, just what’s on the horizon. What are you looking to do next? To continue to improve what you’re doing?

[00:38:49] Todd DeNoyer: Well, we will be offering AI cameras like the pixel lot camera or the Hudl focus camera that that’s in the works and, and that will be available in the near future. So that, that that’s going to be a big, a big change for a lot of our customers that we’ll be able to offer something that’s affordable.

And how much higher revenue share than what’s being available, made available right now. And, and I just, AI cameras are the way to go.

[00:39:19] Mike Klinzing: Can I ask you a question about those cameras? So they obviously track motion or track the ball, but how do they, I’m amazed at how well they’re able to do that, especially when there’s.

Activity, like you think at a basketball game and there’s things going on, like in the front row of the bleachers and different people walking around. So just how does that work? Look, I know you can’t explain it and break down in code, but just give me a general sense of how that AI system works.

[00:39:50] Todd DeNoyer: You download video of a basketball game, and you draw on the video where you want the camera to go.

So you show it what to track. And you continue to upload video after video, after video and you track every one of those clips and you’re essentially teaching the computer. This is what you do. When you’re live, this is how you track at a basketball game and it will never be perfect because it will always grab something that you didn’t want it to grab.

Especially if there’s a real quick, fast break and the balls flipped down the court quickly, the AI camera can’t catch that. But you’ve got more than one camera. On the court. And so the other camera would have gotten that. And so you’ve got two layers of video from each camera and it’ll have everything.

So it’s amazing. I wish it was able to track stats, but I don’t see that happening anytime soon.

[00:40:55] Mike Klinzing: It really is an amazing technology. It’s something that. I just, I sit and I go into gyms where they have those cameras and then you see the results in the footage. And I always think back to whether it was the manager of the high school team, or my dad’s sitting there with the camera or your, or yourself with the camera on your shoulder.

All of a sudden that person’s cheering or they’re making off-color comments or whatever, as they’re, as they’re doing the film and suddenly that suddenly there’s 30 seconds of, Hey, the actions down at the other end of the floor. And it’s, it’s really cool. And even, I think one of the things that I know now, I think we take it for granted, but just the fact that the scoreboard is sitting in the corner of the video.

And so you always know the time and score, which going back again, 15 or 20 years. Be in a situation where your camera person may have never even right. May have never even shot the scoreboard once. And so you have no idea. Well, how much time is left when we did this, you have no idea. And so all those little innovations to me are just really, really cool.

And I think it’s something that. Anybody out there. And I think COVID probably accelerated that because the amount of live streaming and just the fact that people couldn’t have access. And it’s interesting. So my, my parents are they live in Florida now and I’m here in Cleveland, Ohio, and my dad now can hop on the internet.

He can watch my son play in a JV basketball game. I just texted the Lincoln boom. He’s up there and he’s watching it. I mean again, 10 years ago, if you’d have told me that that was going to be possible and especially not having a human being involved in the process, I would have told you, you were out of told you you were crazy.

And so that’s really a cool thing that once you guys have that, I’m sure that’ll, that are really bump your ability to expand as opposed to having again, a huge. Running that camera.

[00:42:53] Todd DeNoyer: I could write a book on stories of people talking.

[00:42:59] Mike Klinzing: That would be, that would be a great Twitter account.

[00:43:00] Todd DeNoyer: I had one of my students shooting a football game, talking about where he was going to get the cheapest ecstasy.

Nothing. Yes. There you go. That’s how

[00:43:08] Mike Klinzing: I see. That’s always a good move. Yeah. Yeah. I always loved the. Th th the team manager who is criticizing every substitution play call by the coach, and then occasionally covering that with off-color language, as well as my favorite. Then you’d be sitting there watching the film with your team.

The poor kids sitting in the back and it just threw to way too many of the way too many of those experiences where you show value. I, Hey, don’t she know that there’s audio on this thing too, and we’ll keep that quiet,

[00:43:42] Todd DeNoyer: Yeah. We had a teacher one time that was at a wrestling match and using some off-color language and.

Friend of mine. Another teacher got some stationary off the principal’s desk and wrote him a note complete. See me on Monday, all weekend. He thought he was getting fired.

[00:44:02] Mike Klinzing: That is not, that is not good. You definitely have to, you definitely have to watch that. I was just on a, I was just on a zoom at my school and they’re inviting people in on the zoom.

And then one of the guys that was on the zoom jumped on and he said something like. What is this that we’re having to do, but he peppered it with a few choice, adjectives that basically the entire school district was on. This was, that was, that was on this call. So it didn’t go over. Didn’t go over. Well, when the superintendent had to come on at the end of the zoom, apologize to the presenter and say, I apologize for the unprofessional nature of my staff.

I’ll definitely be having a conversation with that individual after time is up. So yeah, there’s a lot of things when you have human involvement that make it. So a bit dicey. So yeah, I’m sure those AI cameras you’ll be very excited once you can, once you can get those up and running and that’ll make it again, just that much easier for coaches because let’s face it.

That’s what all of us are looking for is that ease of use that. Having to kind of take it out of. The human being’s hands just automated as much as possible so that you can gather all the information to be able to look at the film and do all the things that you want to be able to do. So is there anything else that we missed that, that you want to share with us before we.

Give you another chance to share with people how they can find out more about the platform and how we can get them connected to it.

[00:45:29] Todd DeNoyer: I think we’ve covered everything. You know what, we’re just really excited about the growth we’ve had over this last year and the continued response we’re getting all over the United States.

In fact, we’re actually all over the world now. Europe and Germany, Switzerland, Brazil, Mexico. So we’re excited about where we’re at with. Keep pushing forward and offering a better solution at a much, much better rate.

[00:45:52] Mike Klinzing: That’s good. That’s good stuff. And coaches out there that are part of our audience.

If you hadn’t had a chance to check out QwikCut, please make sure you do. I think you’re going to find that one. It’s a high, high quality platform. And two, as Todd has mentioned here, a bunch of times the price point is going to save you some money. And that’s obviously something that with school budgets and athletic budgets being what they are.

That’s certainly a factor that we all want to take into consideration. So Todd, before we wrap things up, once again, share how people can reach out to you, how they can find out more about QwikCut. What do they need to do to consider jumping on the platform with you guys to learn more?

[00:46:31] Todd DeNoyer: We give a 15 day free trial.

So if you go to that’s. Q W I K C U You can sign up for free trial. You get immediate access to one of our accounts. That’s already loaded up with video and Scott, the stat breakdowns and everything. So you can poke around and take a look at it. And if you’ve got more questions, you can reach out to us at 4 0 7 – 7 6 8 –  2 0 1 1.

And there’ll be people standing by waiting for your phone calls and we’ll walk you through. One of the things that we do is on. Any new customer, we give them an extra 20 hours for life of storage, and we just want to make sure they understand the platform. So they don’t have to call us in mid season in a panic wondering what’s going on.

So onboarding is one of the things that we do for all of our customers.

[00:47:20] Mike Klinzing: Todd, we cannot thank you enough for jumping out with us tonight. We are honored and pleased to be able to partner up with you guys at quick, to be able to provide. The crime, the kind of service that you guys are able to give to coaches to be able to give them an all in one solution so that they can see the film that they want to see.

So their players can see the film that they want to see. So ultimately, as we talked off the. To help them win more games. And when you can do that with a seamless platform, that’s going to save you a bunch of money. That sounds like a winning combination to me. So, Todd, again, thank you so much for joining us.

We really appreciate it. Those of you out there in our audience. Please get, please give quick, cut a look, and we appreciate you listening and we’ll catch you on the next episode. Thanks.